In a solo exhibition at Hexton Gallery, Phillip K. Smith III presented a collection of wall sculptures that engaged with the intersection between traditional painting and the transformative potential of colored light. The sculptures, orchestrally curated by Smith, underwent imperceptible transitions, evolving from reflective surfaces to a nuanced spectrum of hues.
My approach to designing exhibition materials is centered on capturing the essence of each show. Through the selection of fonts, print design, copywriting, and color choices, I aimed to distill the unique narrative of mystery and the unknown into tangible, visually compelling materials. This fusion of print and digital marketing has become the cornerstone of my successful marketing campaigns and strategically amplifies the show’s presence and resonance across diverse promotional channels.
I curated a narrative that seamlessly traversed our digital platforms, employing a strategic blend of imagery, videos, and storytelling. This involved a process of selecting artwork, crafting engaging copy, designing emails, capturing content and creating Instagram Reels, adhering to a precise schedule, and consistently meeting deadlines to ensure a harmonious and resonant presence across our feeds and inboxes.